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Right time, right place

Right time, right place

Now is the perfect time to invest in Russia/CIS, and Evolution is an expert in how to gain higher returns for owners and operators alike.

This is a complex market where the potential is exceptional but quality advice is essential – from choosing the right hotel brand through to the operational and financial issues that are unique to the region. Our team has deep local experience and draws on the latest research to help investors identify and capitalise on the most sought-after opportunities.

The market:

  • Business travel dominates with up to 80% of market
  • 13% p.a. growth rate for international chains – five times faster than the rest of the market
  • Mainstream brands are the key growth engine – 30,000 rooms by 2020, fuelled partly by development in Tier 2 and 3 cities

The opportunity: mainstream leadership

Based on exhaustive research, we have identified the key growth opportunity to be dominance of the mainstream market. Our advice is helping new and established brands through to international brands to establish themselves in key strategic locations. It is a segment where value for money is key and a strong F&B offering (due to weather and lack of local alternatives) is vital. Recent results have shown that owners and management companies can achieve profit improvements of 20% and 15% respectively.

Right time, right place